Quaker National Sales Meeting
For nearly two decades, Cadence produced Quaker's national sales meeting end to end for 500–700 sales and marketing leaders. That covered hotel selection, registration, the general session, a custom awards program and the brand lounge.
- Client
- Quaker
- Lead agency
- Cadence
- Event
- Quaker National Sales Meeting
- Services
- Event Production & AV, Meetings & Events
The challenge
Each year the meeting had to inspire and reward Quaker’s sales and marketing teams, showcase product innovation and launch new go-to-market ideas. And it had to feel fresh year after year.
Our solution
We managed the meeting end to end: hotel search and selection, registration and meeting planning. We also handled general session design, content and production, run on Cadence-owned audio, video and lighting by our own crew. A brand lounge showcased product innovation. All design and content came from Cadence.
For the awards program, Quaker wanted trophies you couldn’t get anywhere else. No one else would make them, so we designed and built them in our shop.
Results
A meeting partner for nearly 20 years, with 500–700 attendees each year.
Custom trophies that couldn’t be found anywhere else.
Gallery
