Pepsi wanted a partner to create an event that would bring the sales force together to experience innovations first-hand and infuse a renewed sense of excitement for the upcoming year. Cadence came on board to infuse a renewed sense of excitement around some of the most beloved brands while arming the team with everything they needed to get retailers on board and translate passion into profits. This 14-year relationship has extended into many other assignments
Cadence developed a series of brand lounges for a more impactful sampling experience. This included creating an orange grove for Tropicana, a stadium set-up for Gatorade and more to replicate authentic environments.