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With a need to change the traditional meeting format to better meet audience needs, Cadence developed a revolutionized approach to the Mercedes-Benz National Parts and Service Managers’ Meeting that has maintained the brand’s “The Best or Nothing” standard year after year.

Cadence focused on helping attendees make the Mercedes-Benz customer experience better and better, creating efficiencies and building future growth opportunities. Cadence continues to inject new ideas in this event.

Project Highlights

  • Built a mock dealership so attendees can experience new resources in their own environment.
  • Created interactive breakout experiences in theaters for small groups to get information quickly.
  • Developed a meeting app with proximity-based alerts, attendee connect, and vendor lead capture.
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