Mercedes-Benz Coach – ABA & UMA 2022–2023
Full trade show programs for Mercedes-Benz coaches at ABA Marketplace and the UMA Motorcoach Expo in 2022 and 2023, including the North American debut of the Mercedes-Benz Tourrider at UMA in Long Beach.
- Client
- Mercedes-Benz
- Lead agency
- Cadence
- Event
- ABA Marketplace 2022 · UMA Motorcoach Expo 2022 & 2023
- Venue
- Gaylord Texan Resort · Long Beach Convention Center · Orange County Convention Center
- Location
- Grapevine, TX · Long Beach, CA · Orlando, FL
- Year
- 2022
- Services
- Trade Show Exhibits
The challenge
Mercedes-Benz was introducing the Tourrider, its first coach built for the North American market, and needed a show presence at the industry’s two major events that matched the significance of the launch.
Our solution
Cadence handled the full program across three shows: exhibit design and graphic design, fabrication, installation, and management of all show services at ABA Marketplace in Grapevine (2022) and the UMA Motorcoach Expo in Long Beach (2022) and Orlando (2023).
Gallery
