Beam Suntory Bourbon Legends Boxcar Tour
A two-year touring bourbon experience for Beam Suntory (2018–2019) that brought guests to Kentucky by boxcar to taste Jim Beam, Maker's Mark, Knob Creek, and Basil Hayden's and hear the stories behind each brand.
- Client
- Beam Suntory
- Lead agency
- VML (2018), Gradient (2019)
- Event
- Bourbon Legends Boxcar Tour (2018–2019)
- Venue
- Touring pop-up experience
- Location
- Denver · Houston · Cleveland · New York · Chicago · Columbus · Philadelphia
- Year
- 2018
- Industry
- Spirits & Beverage
The challenge
Beam Suntory wanted a traveling experience that immersed guests in the history and stories behind its Kentucky bourbons. The agency’s creative concepts had to become scenic that could be built, shipped, and reinstalled city after city.
Our solution
Cadence turned the agency concepts into buildable, tour-ready scenic for a train-themed journey that brought guests to Kentucky by boxcar, with distinct spaces for Jim Beam, Maker’s Mark, Knob Creek, and Basil Hayden’s. We fabricated the scenic elements and ran installation on the road, working with VML in year one and Gradient in year two.
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