Monaco turned to Cadence to create a one-of-a-kind festival lounge that would capture attention and withstand the rigors of frequent outdoor use. Cadence delivered a modular 40x40 structure engineered for flexibility and efficiency. The lounge featured custom parts and pieces that could be configured into 10x10 enclosures, perfectly framing Monaco’s sampling and lounge areas.
To meet unique challenges, the setup was meticulously designed to fit in a bumper-pull trailer, avoiding the need for semi-truck transport. It incorporated innovative elements such as hook-on beams for faster assembly and built-in column levelers to eliminate the need for shims, all while being certified for extreme wind loads like those encountered at Coachella.
Since its debut, the Monaco Festival Lounge has become a hallmark of durability and design excellence. It has been on the road for eight years, requiring only minor cosmetic updates, and continues to provide Monaco with a distinctive and visually striking brand presence. As a frequent backdrop in social media share-outs, the lounge has become a festival favorite and a key contributor to Monaco’s sustained growth in the competitive beverage market.
