When Mercedes-Benz set out to introduce their Coach product line to the U.S. market, they turned to Cadence to design a tradeshow booth that would reflect the brand’s legacy of quality and innovation. The booth needed to highlight the advanced safety features and exceptional craftsmanship of their full-sized motor-coaches, while adhering to strict cost parameters.
Cadence provided end-to-end services, including concept design, fabrication, installation, and dismantle. The design drew inspiration from Mercedes-Benz’s auto show standards, balancing luxury and innovation while scaling up to accommodate the larger vehicle display. A key feature was the LED screen, which delivered impactful visuals to spotlight the Coach's unparalleled safety systems—an innovation unmatched in the U.S. market.
Despite the challenges of showcasing large-scale vehicles without exceeding budget constraints, the booth was the standout exhibit at the event. It became the focal point for numerous media interviews, earning extensive industry coverage and elevating the visibility of Mercedes-Benz in this new market segment. The result was a launch that truly embodied the brand's sophistication and innovation.
