At Outdoor Retailer, we collaborated with Hemisphere Design Works to create an immersive exhibit that highlighted their diverse kayak lineup for buyers and industry professionals. The display seamlessly combined retail merchandising techniques with lifelike in-water demonstrations to effectively showcase the brand’s full range of SKUs and product features.
Our team incorporated detailed product data into custom signage, ensuring buyers could easily evaluate options at a glance. The kayaks were displayed creatively, blending traditional retail setups with visually engaging "in-water" contexts to emphasize their real-world performance and appeal. Beyond the exhibit, we also produced an exclusive offsite hospitality event, including in-water demos, providing buyers and press with a hands-on opportunity to experience the products in action. The result was a cohesive, multifaceted brand experience that resonated with key audiences.
