Mercedes-Benz

National Parts & Service Managers' Meeting

Alvalle_Chicago_0003

Background

With a need to change the traditional meeting format to better meet audience needs, Cadence developed a revolutionized approach to the Mercedes-Benz National Parts and Service Managers’ Meeting that has maintained the brand’s “The Best or Nothing” standard year after year.

Cadence focused on helping attendees make the Mercedes-Benz customer experience better and better, creating efficiencies and building future growth opportunities. Cadence continues to inject new ideas in this event.

 

Project Highlights

  • Built a mock dealership so attendees can experience new resources in their own environment
  • Created interactive breakout experiences in theaters for small groups to get information quickly
  • Developed a meeting app with proximity-based alerts, attendee connect, and vendor lead capture
Alvalle_Chicago_0003 Copy
MercedesTech
MercedesTheater

Ready to plan your next meeting or tradeshow? Get in Touch.