Cadence partnered with Mercedes-Benz USA to deliver a visionary event that seamlessly blended advanced technology, immersive design, and a bold communication strategy. The theme of service excellence and driving growth shaped every aspect of the event, guiding the creation of a visually stunning and strategically impactful experience.
The centerpiece of the meeting was the 250-foot-wide screen, which featured custom media to kick off the opening sequence. This dramatic reveal concluded with the screen dropping to expose the expansive tradeshow floor behind it, a moment that set the tone for an inspiring and innovative day. The space itself spanned more than 200,000 square feet, encompassing a tradeshow area, a general session venue, and sound-attenuated theaters for hands-on breakout sessions and training.
Cadence ensured every attendee had a tailored experience through the integration of advanced technology, including a custom meeting app. By leveraging dealer KPIs and other data, the app automatically assigned participants to breakout sessions that aligned with their needs, ensuring content was both relevant and actionable. Geo-tagging technology measured attendee flow, time spent in activations, and session attendance, offering valuable insights to enhance future events.
The design of the event prioritized hands-on learning through live demonstrations and interactive opportunities with new innovations, creating an engaging environment for attendees. The overwhelmingly positive feedback emphasized the event’s ability to cater to different learning styles, particularly those who thrive in interactive settings.
From booth ordering and floor management to truss, lighting, and custom audio-visual installations, Cadence provided end-to-end event execution. The team delivered a flawless experience for attendees while maintaining the elevated standards synonymous with the Mercedes-Benz brand.
By blending creativity, technology, and meticulous project management, Cadence helped Mercedes-Benz USA reinforce its commitment to excellence and innovation while driving meaningful connections with its dealer network.
